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SKANDA

A single hoarding designed to hold up at highway visibility distance without losing brand clarity.

Hoarding Design
Skanda hoarding design by HashAdv
Skanda hoarding design by HashAdv

A single hoarding has one shot to work. At highway speed and distance, most designs that look fine on a laptop screen turn into an illegible blur of logo and text by the time a driver is close enough to read it.

What we did

We designed specifically for the viewing distance and speed the hoarding would actually be seen at — larger type, fewer words, enough contrast to read in direct sun — rather than shrinking down a standard print layout.

A hoarding that stays legible and recognisably on-brand at the distance it's actually read from, not just in the design file.

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